Sharing Nudes
Minifonen is a campaign for boys and girls that have been sending nudes of others for fun or had their own nudes sent without consent.
Please don't send my nudes to your friends
The campaign is geared toward teens that want to get out of their situation but don’t know where to start. Distressed and alone as they find it too embarrassing to talk about, especially to parents. But inside they are hurting real bad.
The campaign consists of multiple elements: A logo, a teaser, a website and a visual style to encompass the little universe.
I animated a "what if" film that looks at someone considering to send a nude without consent and the consequences this might cause.
The colors reflect the boy/girl stereotypes, but in a more connected palette
The logo is "minifonen.dk - a little call for help". The wording plays on this being something you really don't want to talk about, but you know you need to.
The centerpiece in the campaign is a simple multiple choice form text generator, that helps you create a message to someone you trust, like a sports coach or an adult friend.
Website UI
The website is geared toward both the offender and the victim. Those two are often interlinked, especially since teens might not understand the danger of either sending or getting send.
I gotta show you this one!
I created a series of example images that ranges from profile pics to revealing and semi-nudes. It's important to state that both boys and girls can be the victims.
Help me get somewhere
This is the text generator. You fill in your preferred choices and a text will be created. You can then choose to edit it.
You will be notified that the text generated is only existing on your phone. Once you close the page, all traces of it will be gone.
UI-animation
Here's an animated version of the workflow.